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Showing posts from May, 2020

How CAPTCHAs Work | What Does CAPTCHA Mean?

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What is a CAPTCHA? A CAPTCHA test is designed to determine if an online user is really a human and not a bot. CAPTCHA is an acronym that stands for "Completely Automated Public Turing test to tell Computers and Humans Apart." Users often encounter CAPTCHA and reCAPTCHA tests on the Internet. Such tests are one way of managing bot activity, although the approach has its drawbacks. Although CAPTCHAs are designed to block automated bots, CAPTCHAs are themselves automated. They're programmed to pop up in certain places on a website, and they automatically pass or fail users. How does a CAPTCHA work? Classic CAPTCHAs, which are still in use on some web properties today, involve asking users to identify letters. The letters are distorted so that bots are not likely to be able to identify them. To pass the test, users have to interpret the distorted text, type the correct letters into a form field, and submit the form. If the letters don't match, users are p...

How to Advertise on Facebook in 2020: The Definitive Facebook Ads Guide

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In this guide we’ll walk you through everything you need to know about advertising on Facebook—from planning your first Facebook ad to advanced strategies.   Facebook advertising is an important way to connect with your audience on the world’s largest social network. The ever-changing Facebook algorithm can make it a challenge to connect organically with fans. But Facebook’s micro-targeting features allow you to reach your exact target audience. That means Facebook ads can get your message in front of the people who are most likely to want your products or services. That’s great for your budget, conversion rates, and return on investment. You only pay to reach the most valuable potential customers. It’s important to understand the different Facebook ad types and targeting options before you dive in if you want to get the best results. In this guide, we’ll walk you through everything you need to know, from planning your first ad to developing advanced campaign strategi...